The NYBJ’s aim is to publish high-quality research papers and case
studies by international academics and practitioners that will advance
the theory and practice of business management.
It seeks to add value for readers by acting as a gateway to real advances
in business management – helping individuals, managers and organizations
to improve their strategies, products, services, and business operations to
benefit the environment and mankind.
Practice-oriented, empirical research papers in all areas of business management
are welcome, without regard to methodological preferences, schools of thought,
or political points of view.